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GUIDE
An honest comparison of the top CRM platforms available to Australian sales teams. We cover features, AUD pricing, AI capabilities, and which tool fits which team \u2014 including where our own product isn't the right choice.
Transparency note: This guide is published by Sellara, which is one of the products compared. We've done our best to be honest about every platform's strengths and weaknesses \u2014 including our own. All pricing is approximate and converted to AUD where applicable. Last updated March 2026.
Best for: Large enterprises with dedicated CRM admins
From ~$35 AUD/user/mo (Essentials) to $500+ AUD/user/mo (Unlimited)
Einstein AI (add-on on most plans). Lead scoring, opportunity insights, forecasting. No autonomous agent, no coaching, no voice-to-CRM.
Sydney office. Australian data hosting available on higher tiers. Strong partner ecosystem in Australia.
Best for: Marketing-led sales teams with inbound focus
Free tier available. Sales Hub from ~$27 AUD/user/mo (Starter) to ~$180 AUD/user/mo (Enterprise)
Breeze AI (2024). Content generation, chatbots, basic email assistant. No deal coaching, no autonomous pipeline scanning, no voice-to-CRM.
Sydney office. Pricing in USD (converted to AUD at checkout). Data hosted in US by default.
Best for: Small teams that prioritise visual pipeline management
From ~$21 AUD/user/mo (Essential) to ~$130 AUD/user/mo (Enterprise)
AI Sales Assistant (basic). Email generation and deal summaries. No coaching, no autonomous agents, no deal health scoring.
No Australian office. Pricing in USD. Data hosted in US/EU.
Best for: Mid-market teams wanting on-premise or hybrid deployment
From ~$82 AUD/user/mo (Essentials, 15-user minimum) to ~$200 AUD/user/mo (Advanced)
SugarPredict (add-on on Advanced+). Lead scoring and forecasting. No coaching, no autonomous agents, no voice-to-CRM.
Australian partners available. Data hosting options include Australian cloud providers.
Best for: Sales teams that want AI intelligence built in, not bolted on
From $49 AUD/user/mo (Starter) to $149 AUD/user/mo (Elite). AUD pricing, no conversion.
AI-native from the ground up. Autonomous AI Twin (14+ action types), deal health scoring, 7 coaching session types, voice-to-CRM, AI email drafts, Morning Briefs, knowledge engine, learning engine. All AI included in every plan.
Built by High Impact Group in Brisbane. AUD pricing with GST. Australian and US infrastructure.
There's no single best CRM. The right choice depends on your team size, budget, sales process, and how important AI capabilities are to your workflow.
If you have 50+ users and a dedicated CRM admin, Salesforce is hard to beat on depth and ecosystem.
If marketing and sales alignment is your priority, HubSpot's integrated platform is compelling.
If you want the simplest possible pipeline tool, Pipedrive is fast to set up and intuitive.
If you need on-premise deployment or hybrid hosting, SugarCRM offers flexibility others don't.
If you want AI that actually works on your deals \u2014 coaching, autonomous pipeline scanning, voice-to-CRM, and intelligence that learns your business \u2014 that's what we built Sellara to do.
Book a demo and we'll show you the platform working on real deals. No pressure, no pitch deck.